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Serving First, Leading Well

Evan Crenshaw

The best leaders aren't remembered by the title on their desk or the power they held. They're remembered by how they empowered others.

That conviction sits at the center of my senior capstone, and it reflects something I've come to believe more deeply over four years at Covenant — servant leadership isn't just another alternative form of leadership. It's one of the most effective — and most underappreciated — approaches in modern business.

What is servant leadership, really?

Servant leadership has roots stretching back thousands of years — from Confucian thought to Bedouin-Arab tribal culture to, most significantly for Christians, the life and teaching of Jesus. Robert Greenleaf formalized the concept for modern organizations in 1970, but the core idea is ancient: the leader exists to serve, not to be served.

In practice, this is a sharp contrast to the top-down models that still dominate most organizations. Where traditional leadership styles concentrate authority at the top, servant leadership distributes it — trusting employees, cultivating culture, and empowering people to bring their best.

The ROI of service

One of the most common objections to servant leadership is that it sounds nice but doesn't produce results. The research says otherwise.

A study by Kim and Liden found that a one-unit increase on a seven point CEO servant leadership scale corresponds to a 14% increase in organizational profitability — when employees are engaged and reciprocate. Research conducted among firefighters showed that servant leadership increases team adaptability and significantly reduces emotional exhaustion, even in high-stress, high-stakes environments. And a qualitative study of a large Italian consulting firm with over 500,000 employees found that servant leadership is directly tied to stronger employee engagement, team unity, and long-term organizational health.

Frank Harrison III, CEO of Coca-Cola Bottling Company Consolidated — overseeing more than 17,000 employees — describes the transformation his company experienced when leadership shifted toward a "purpose-driven, people-focused culture" and a leadership style centered on service. One of his most impactful decisions was integrating workplace chaplains, a move that seemed risky at the time but proved to have an immeasurable return. His hesitation before that decision illustrates a key force behind the avoidance of servant leadership. It is risky, and often, against the status quo. 

Trust as the cornerstone

Across every study, conversation, and case I examined, trust emerged as the central mechanism through which servant leadership produces results. Leaders must be trusted by those they lead — and that trust is built through consistent humility, vulnerability, and empathy.

Bruce Zeiser, Executive Vice President and Chair of Southern Champion Tray, stressed this repeatedly in our conversations. The leader who believes they can know and control everything creates a ceiling on their organization's capacity. The leader who trusts well — and is trustworthy — removes this restriction.

The balance of authority and vulnerability

Author Andy Crouch, in Strong and Weak, argues that the best leaders operate in a zone of both high authority and high vulnerability. Leaders who only project authority without vulnerability become exploitative; leaders who only show vulnerability without authority withdraw from their responsibilities. True flourishing — for leaders and organizations — comes from balancing both.

Jesus embodies this more completely than anyone. In John 13, he washes his disciples' feet. It is an act of genuine physical lowering — and it cements his authority rather than diminishing it. Engaging with teams at the ground level, being willing to sit in on the hard meetings, understanding problems from the root — this is the modern equivalent. It doesn't undermine leadership. It defines it.

Leading as stewards, not owners

Perhaps the deepest shift servant leadership requires is in how leaders understand their role. Romans 13 reminds us that no one holds authority in their own right. Leadership is entrusted, not owned. Every employee, every decision, every season of influence is part of a story larger than personal advancement.

This reframing matters practically. When leaders see themselves as stewards, they set values that outlast them. They build cultures that don't depend on their presence. They multiply leadership rather than containing it within the realm of their capabilities. And they're more likely to accept, as Bloom notes, the "gracious decrease" — the necessary endings of leadership seasons — rather than clinging past their time. We are all broken finite beings, and can’t be expected to lead forever.

What does all of this mean for modern business?

Servant leadership doesn't come with a one-size-fits-all methodology, and it isn't always easy to implement. But there are concrete starting points:

First, leaders must see themselves as stewards, not owners, and build that identity into the culture from the very beginning. Values must be chosen intentionally, modeled visibly, and woven into the fabric of the organization — not just posted on a wall.

Second, strategy must align with service. Practically, this means focusing on meeting the real needs of employees and customers before chasing metrics — and trusting that financial results will follow.

Third, leaders must be willing to take risks on behalf of people. Servant leadership is unconventional by nature. It will feel like an act of vulnerability, because it is. But the research and the testimony of leaders like Harrison, Zeiser, and countless others point to the same conclusion: the return is worth it.

We don't have to have a prestigious title or thousands of employees to lead this way. It starts with character, a posture of service, and — for those of us formed in the Christian tradition — a Savior who modeled it perfectly.